Avoid using the “embed” option to insert a social media post into your publication. This can be unstable for preservation and for long-term sustainability since posts or accounts may be deleted. If the social media post is integral to the work, consider first taking a screenshot that can be embedded into the publication as an image. Underneath, a caption should indicate the origin of the post. Finally, use a web archive service such as archive.today or Internet Archive’s Save Page Now service to create a copy of the post—be sure to test the results, since archiving social media posts can be unreliable. The two links (live and archived) could be referenced as a citation or footnote depending on local practices.
These guidelines are also relevant to embedding social media posts in a publication:
8. Ensure terms of service cover preservation of data in third-party services
14. Avoid depending on third party services for core intellectual components
55. Consider ethical implications of embedding social media posts